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Life's What You Make It

"Life should mean life": a great positioning headline - but there is a real liberal message behind it. Are we finally learning how to market ourselves effectively?
Submitted by Tabman on 22 January 2007 - 1:44pm | Categories:

The way the BBC has reported our latest announcement on crime appears to be text-book stuff.

Firstly, we have the "man-bites-dog" headline - "Life must mean life". And when we get down to the main text beneath we see the liberal message below it - that we should only give out life sentences when we specifically want to "lock people up and throw away the key". The ultimate message is about honesty.

I am also impressed with the thinking on getting prisoners to work - it represents restitution to the victim and rehabilitation for the offender. And is about practical solutions not headline-grabbing empty rhetoric.

But, ultimately, we have to get our message heard outside of our core. And this is the sort of way we can do it. So - more of the same, please! Perhaps next time we might have something on the EU?